adSalt is a creative agency in Toronto and New York that does branding, content and digital marketing, mostly for food and drink brands. Its Squarespace plan had expired, so the website was offline, and it had never been set up for search or AI tools. The new site went live on 14 October 2026.
| Measure | Old site | New site |
|---|---|---|
| AI search readiness | 22 | 95 |
| Speed score | Not on record | 100 |
| Main content shows up in | Not on record | 1.5 s |
adSalt's website is its portfolio. With the Squarespace plan expired, anyone who looked the agency up found an error page instead of its work, so the first job was to get every page back at the address it had before.
The new site also had to load quickly on a phone despite a library full of photos, videos and animated GIFs, and be set up for Google and AI tools from the start, which the old one never was.
The old pages came back word for word at the same addresses, and old links like /cart and /case-studies now lead to the right place.
Every page has its own title, description and structured data, every image has alt text, the homepage answers common questions, AI crawlers are let in, and there's a guide for AI tools (llms.txt).
The 54 animated GIFs became short looping videos that only load and play when they're on screen. The whole media library went from 446 MB to 86 MB.
The old site's showreel still plays behind "made you look!", but it starts after the rest of the page has loaded, and not at all for visitors who ask for less motion or are saving data.
Five service pages, a page about food and drink marketing, and five client case studies (The Balloonary, Wizard Burger, #Bae Wine, The Bull & Bee and Boozy Moo) with their results and photos.
Mail to hello@adsaltcreative.com reaches a real inbox again, and the contact form sends there too.
The old site was offline when we started, so its speed couldn't be tested. We have its AI search readiness score from before the rebuild, and Google's tests of the new homepage on a phone.
Our website check opens the new site without trouble, and the site lets in the crawlers ChatGPT, Claude and Perplexity use. We checked on 14 October 2026.
| Measure | Old site | New site |
|---|---|---|
| Score out of 100 | 22 | 95 |
| Measure | New site |
|---|---|
| Speed score | 100 |
| Main content shows up in | 1.5 s |
| Accessibility | 100 |
| Best practices | 100 |
| SEO | 100 |
The AI search readiness audit (AEO/GEO) scores a site out of 100 across on-page signals such as structured data, headings, meta tags and FAQ content.
AI search readiness audit: by our records, the old site scored 22 before the rebuild. We didn't keep that report. New site 14 October 2026, 17 pages.
New homepage: Google's PageSpeed Insights on a phone, 14 October 2026, the best of four runs. The other three scored 99.
Scores are out of 100. For times, lower is better.
It went from 22 to 95 out of 100 on an AI search readiness audit (AEO/GEO), which scores a site on signals such as structured data, headings, meta tags and FAQ content.
In Google's PageSpeed test on a phone, the new homepage scores 100 out of 100 for speed, and its main content shows up in 1.5 s.
The Squarespace plan had expired, so adsaltcreative.com showed a Website Expired page instead of the agency's work. Nothing on the old site was set up for search or AI tools (SEO, AEO or GEO), and an AI search readiness audit scored it 22 out of 100. The homepage title was just "adsalt", there was no description for search results, its structured data gave only the site's name, and 36 of its 40 images had no alt text.
A new site for adSalt after its Squarespace plan expired: every old page back at the same address, an AI search readiness score up from 22 to 95, new service pages, five client case studies, and a 100 in Google's phone speed test.
Yes. Our website check opens the new site without trouble, and the site lets in the crawlers ChatGPT, Claude and Perplexity use. We checked on 14 October 2026.
Yes. We'll design your new homepage for free and send you a private link in a few days. You only pay if you like it. A new website starts at $2,500 for up to five pages, and it usually goes live in about three weeks.
Tell us who you are and we'll send you a private link to your new homepage within a few days. If you'd rather keep your current site, ask for an AI search tune-up instead.
