A roofing website should get the call when the ceiling starts dripping.
It's 9 pm in Whitby and there's water coming through a bedroom ceiling. The homeowner grabs a phone and searches for a roofer, or asks ChatGPT who's good nearby. They'll call the first company that looks local, looks real, and makes it easy to reach a person tonight.
We'll design your new website for free. You only pay if you like it.
A roofing website we built from scratch
Sixtwelve Roofing is a business we made up. The website is real and finished.
A new roof goes on layer by layer as you scroll, from the bare wood deck up to the ridge cap.
Look at what a homeowner sees first on a phone: a call button, a line for leaks happening right now, and a free inspection. Further down are prices for common jobs, how fast the crew gets there, and every town they cover.
- Speed
- 99
- Accessibility
- 100
- AI check
- 8/8
Measured in October 2026 with Google's Lighthouse test on a phone and our own free website check.
When a homeowner asks ChatGPT for a roofer, it names two or three.
Before it answers, an AI tool looks through roofing companies' sites, their Google profiles and what customers wrote about them, then picks the few it can vouch for. It repeats plain facts: that you fix leaks, which towns you cover, whether you come out after hours. If your website doesn't say it, the AI has nothing to repeat.
Behind the page, we also label your business the way these tools expect: a roofing contractor, the towns you serve, your hours, every kind of roof you do. Nobody sees that part, but Google and ChatGPT read it.
These roofers work in Ajax, handle storm and leak repairs, and say on their websites how quickly they can come out:
- Lakeridge Roof WorksTheir website has an emergency number that's answered evenings and weekends, and says they can tarp a leak the same day.
- Harbourline RoofingLists Ajax, Pickering and Whitby on its service area page, with photos of recent repairs in each town.
- Red Oak Roofing Co.Well reviewed for storm damage. Customers mention help with the insurance claim and a written warranty.
Your business isn't in this answer.
What a roofing website needs
Homeowners don't hire a roofer often, so they're nervous about it. Your website's job is to answer the questions they're too stressed to ask on the phone.
A way to reach a person, right now
The phone number belongs at the top of every page as a button that dials. Say plainly whether you take emergency calls, during which hours, and whether you can tarp a leak before the repair.
Roofs you've actually finished
Phone photos of your own jobs beat any stock photo. Caption each one with where it was and what went on, so people see you've worked on houses like theirs.
Your warranty in plain words
What your workmanship warranty covers and for how long, and which manufacturer warranties you can offer. People compare warranties between quotes, so make yours easy to find.
Proof you're insured
Say that you carry liability insurance and WSIB coverage. Property managers and commercial clients will often ask for a WSIB clearance certificate before work starts, so say you can provide one.
What happens after they call
Whether the inspection is free, that the price comes in writing, how long a typical repair or replacement takes, and how you leave the yard. Knowing the steps makes the call easier to make.
Help after a storm
If you work with insurance adjusters on wind and hail damage, give it its own section. After a big storm, that's exactly what people go looking for.
What we change on a roofer's website
If your current site has any of these, we start there.
| Your site now | Your new site |
|---|---|
| The phone number is in the footer, or it's part of an image and can't be tapped. | One tap to call from anywhere on the site, and a way to send pictures of the damage before you call back. |
| The gallery is stock photos of someone else's roofs. | Your own finished jobs, each labelled like “Full replacement, Courtice, architectural shingles.” |
| The site says “serving the GTA” and nothing more. | Oshawa, Whitby, Ajax, Courtice: whichever towns you actually do roofs in, listed by name. |
| Shingles, metal, flat roofs and eavestroughs crammed onto one page. | A section for each kind of work, so someone looking for flat roof repair lands on flat roofs. |
| Nothing about warranty or insurance. | Your warranty and insurance in plain words, right beside the call button where people decide. |
What it costs
We'll design your new website for free. You only pay if you like it.
Choose a new website, or keep the site you have and let us fix it for AI search. Everyone pays the same prices, so you'll know the cost before we start.
A roofer rarely needs more than the five pages in the price: home, repairs and leaks, full replacements, flat roofs or eavestroughs, and the towns you cover with your phone number.
The tune-up covers your business details for AI tools, answers to the questions customers ask, an llms.txt file, crawler access, page titles and descriptions, and your Google Business Profile.
New website
Keep your current site
Optional, with either
Half the website price is due when you approve the preview and the rest when the site goes live. If you need more than five pages, we'll quote it before we start. The tune-up is paid when we start. Prices are in Canadian dollars, plus tax.
Questions about roofing websites
Can you use photos of roofs we've actually done?
Yes, and we'd much rather. Send phone photos of finished jobs, even older ones. We'll pick the strongest, crop them and note where each roof is and what's on it. Until then, the preview uses photos from your current site and your Google listing.
We don't take emergency calls. Should the site mention them?
Yes, by saying what you do instead. A line like “For an active leak, call before 6 pm and we'll be there within two days” saves you calls you can't take, and still tells people when you can help.
Do we need a separate page for every town?
Not to start. One page can list every town you cover, and the hidden business details can carry the same list. If you'd like pages for your biggest towns later, each showing real jobs from there, we'll price them first.
Will the warranty and WSIB coverage be on there?
Yes. We'll write up your workmanship warranty, any manufacturer warranty you're certified to offer, your liability insurance and your WSIB coverage, and say you'll provide a clearance certificate when asked.
Can homeowners book an inspection online?
Yes. The inspection form asks for the address, what's wrong and a few photos, and lands in your inbox, so you've seen the roof before you ring them. If you already use scheduling software, we can point the button there instead.
We'll design your new website for free. You only pay if you like it.
Tell us which roofing company you are. We'll rebuild your homepage around your own jobs, towns and reviews, and email you a private link within a few days. If you'd rather keep your current site, ask for an AI search tune-up instead.