Breana Rutledge is a Registered Psychotherapist who works with children, teens and young adults, in person in Ajax and online across Ontario. Her old Squarespace site had her motto and her blog, but search engines and AI tools found little on it to work with. The new site went live in April 2026.
| Measure | Old site | New site |
|---|---|---|
| AI search readiness | 52 | 96 |
| Speed score | Not on record | 100 |
| Main content shows up in | Not on record | 1.7 s |
Parents look for a therapist for their child, and young adults look for one for themselves. Breana wanted both to see quickly that she works with their age group, what a session costs, and that the first 15-minute call is free.
She wanted to keep her motto, "Free to be yourself and to be heard", and to be able to change her FAQ, her bio and her blog without calling anyone.
Children 4 to 12, teens 13 to 17, young adults 18 to 29, and parents and caregivers each have their own page, so a parent and a 22-year-old both land on something written for them.
The FAQ has five groups, from getting started to fees and insurance, with 32 answers. They cover what people ask before booking, like whether you need a doctor's referral and what happens in a first session.
The homepage keeps her motto, "Free to be yourself and to be heard", beside a photo of Breana, with the free 15-minute consult one tap away.
Breana opened an office in Ajax in August 2026. The site gives its address, hours and map, and so do the business details Google and AI tools read.
A simple admin area lets Breana change her FAQ, her bio, her contact details and her blog without touching any code.
Her blog posts moved across, the old Squarespace addresses send people to the new pages, and the site has a guide for AI tools (llms.txt) and lets their crawlers in.
We ran an AI search readiness audit on the old site before the rebuild, and again on the new site in October. There's no speed test of the old site on record, so speed is shown for the new site only.
Our website check opens the new site without trouble, and so do the crawlers ChatGPT, Claude and Perplexity use. We checked on 14 October 2026.
| Measure | Old site | New site |
|---|---|---|
| Score out of 100 | 52 | 96 |
| Measure | New site |
|---|---|
| Speed score | 100 |
| Main content shows up in | 1.7 s |
| Accessibility | 100 |
| Best practices | 100 |
| SEO | 100 |
The AI search readiness audit (AEO/GEO) scores a site out of 100 across on-page signals such as structured data, headings, meta tags and FAQ content.
AI search readiness audit: old site 5 April 2026, 20 pages, scored with an earlier version of the audit. New site 14 October 2026, 10 pages, with the current version.
New homepage: Google's PageSpeed Insights on a phone, 14 October 2026, the best of four runs; scores move from run to run.
Scores are out of 100. For times, lower is better.
It went from 52 to 96 out of 100 on an AI search readiness audit (AEO/GEO), which scores a site on signals such as structured data, headings, meta tags and FAQ content.
In Google's PageSpeed test on a phone, the new homepage scores 100 out of 100 for speed, and its main content shows up in 1.7 s.
An AI search readiness audit on 5 April 2026 scored the old site 52 out of 100 across its 20 pages. It scored lowest on content AI tools can quote as answers (36), on meta tags (36) and on headings (40). The homepage's title in search results was just "Be Free Therapy Group", with nothing about counselling, ages or place.
A custom site for Breana Rutledge's counselling practice, moved off Squarespace, with a page for each age group she works with, 32 answered questions, and an admin area she can use herself.
Yes. Our website check opens the new site without trouble, and so do the crawlers ChatGPT, Claude and Perplexity use. We checked on 14 October 2026.
Yes. We'll design your new homepage for free and send you a private link in a few days. You only pay if you like it. A new website starts at $2,500 for up to five pages, and it usually goes live in about three weeks.
Tell us who you are and we'll send you a private link to your new homepage within a few days. If you'd rather keep your current site, ask for an AI search tune-up instead.
